the entry of VBA and United on the LAX route is going to create a bloodbath in the short term as everyone slashes fares... but saying VBA is going under is ridiculous, I think Branson knows a domestic duopoly = cash, even if it doesn't happen overnight - he may even increase his shareholding if the SP continues to slide.
the company is reducing their headcount, selling and leasing aircraft and holding 777 orders to help cashflow.... it's not like management is being lazy, it's just tough atm.
whats going on?, page-17
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