You will never know what will happen to the relationship should things stall.
Compare to 2011 and our leading FMCG company which conducted consumer acceptance trails never to heard from again after ( after over 5 years of partnership ).
Compare to GSK partnership developments leading to dental hygiene products, or so it was anticipated.
In that instance we got indirect confirmation that things were not moving along as planned, after a long period of silence, I might add.
GSK partnership was a cornerstone for many investors invested in this company over the past 7 years and declared reason by many here on HC to justify their investment.
Interesting how times change.
Now after a soft launch, which also only in hindsight became shareholder knowledge, we are led to believe that Bodyguard will turn fortunes around in monetary terms.
Company does not need income for many years to come though as they just successfully raised 7 mil dollars.
Happy times.
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