Yeah, but what if they never ever ever ever generate any...

  1. 1,140 Posts.
    lightbulb Created with Sketch. 164
    Yeah, but what if they never ever ever ever generate any NPAT?

    Demand is only ever one side of the story!

    Look at the airline industry?

    There is insatiable demand for travel!!!

    Yet over the last decade, the global aviation industry has been a disaster.

    Even in 2023, with an epic rebound, and global revenues of circa 1 Trillion USD, the industry generated significantly less than its costs of capital...




 
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