another key point guys.....VF want the BRAND Billabong - its REPUTATION . REPUTATION is they key element & is worth wayyyyy more than what financial analysis/current results dictate...U cant simply recreate decades of brand/presenec and worth - thats why it WILL command a higher multiple, not the chicken feed being offered...
VF dont care what they pay, its already cheap in their eyes, they know what they will add is a global distribution chain with high BRAND value. That alone will reep benefits, synergies etc....
Also because BBG have already gone through DD with TPG and Bain.....the paperwork etc from them will be readily availible and easy to extrapolate etc....so DD should happen faster then before..."
BBG Price at posting:
76.4¢ Sentiment: LT Buy Disclosure: Held
