I've noticed that as well! When I went to Woolies yesterday, I saw that there were only a few bottles of the 2 litres milk left. And I was wondering if the company has just been optimising their inventory for fresh milk. Now that you mention it, I recall seeing the 90cts savings as well for cardholders. So, that essentially gives consumers more incentive to try out A2 - and they may well stick with it because they like the taste!
When is the next big jump coming??, page-79
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