My Maginot Line of support for NCM is an end of week failure below $30.50 .... and if that happens, and not before, I will exit the stock with a meagre profit and humbly acknowledge defeat.
But ... I still reckon that the above scenario is highly unlikely to unfold.
I am prepared to give NCM 'room to breathe' as, medium / long term it still "looks the goods" ...imo.