ICI's Froyo Games (which will have the Froyo token) was compared with Gala Games, whose token has a $4.6b market cap.
Froyo Games described themself as being a more open version of Gala Games ("open" here meaning more open to game developers to use the platform).
So I'd say they're already in the space! Not to mention Animoca ($2.9b valuation) being one of ICI's key investors.
Also read this if you haven't:
https://hotcopper.com.au/threads/ann-investor-presentation.6433205/
When will ICI enter the Metaverse, page-2
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