I'm sure all the board talks about these days is vertical integration. Make the stuff, sell the stuff in a BBG store or get them online with Surfstitch.
Great for cutting out middle men and increasing margins, too bad for the local surf shop.
But hey, if you're investing in BBG the concept is quite compelling.
Still I'm watching the stock, once the dollar comes down, Japan, Europe, USA consumers start spending again, it should go north again
cheers
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