Management are clearly placing a lot of faith on global expansion. On the one hand, this is a management who's faith has earned the right to be taken seriously (quite a rarity). On the other hand, I have to ask myself, how will profitable growth occur in markets where the brand has minimal resonance? Secondly, how will that resonance be achieved in cultures that are very different, especially wrt attitudes to 4WD'S?
On balance, I will dither on a hold.
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