The problem is it takes time to build trust and momentum, and one or two stupid decisions to tear it down, the same poor decision making stuffed MNM and looks set to do the same here. Sure the product and long term blah blah, heard it all before, the fact is if you don't have the punters (ie shareholders) on board then you're stuffed. The question is what would entice someone to buy NRU instead another stock? What is going to happen to create panic about not being a holder?
The problem is it takes time to build trust and momentum, and...
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