Where’s Joe, page-55

I note the article starts off "Well, we were wrong". Well Joe is almost always wrong. Joe is not a Business or Finance commentator. He is a Columnist, yes, that is right a pure and simple garden variety gossip Columnist. He gets provided with information and/or gossip and presents it in a way to attract the most attention. And it works!!!!!
Did anyone fall for the trap of believing that he actually does his own research???
Ever wonder about the VGI obsession? After a while people forget/don't notice that he is just a simple gossip Columnist and presume he is some sort of business or finance expert. That is the 'sleight of hand'. He is very careful not to present himself formally as an expert.
That is why his articles rival Swiss cheese when it comes to errors and lack understanding of business/finance basics.
Columnists in general are not expected to abide by the usual rules of unbiased reporting..
As Ewen Crouch said the media mauling has really dented the SP.
In due course it will be another company whose SP faces the keyboard krap.
PS: for confirmation have a look at the word in light grey after his name in bolded letters.