Probably like me - just can't understand what's going on with...

Probably like me - just can't understand what's going on with this company and getting sick of the sight of red on their screen. I can't figure out if someone accumulating or dumping? Buying depth is strong but it is always met be sellers, if somewhat hesitant. Any kind of positive announcement would be good but it is retreating close to where I bought in, I'm not a long term investor (primarily), so If it continues for much longer I really have to move my money into something on the rise and there are plenty of opportunities. I like this stock and the fundamentals are there but I'm not too sure if the market sentiment is not there or whether it is being crushed! I suppose time will tell, but the question is how much time?