I wrote about this too a while ago, so some points might not be...

I wrote about this too a while ago, so some points might not be relevant to the chart today. Aside from panic sellers bashing the SP have the fundamentals of the company and future potential changed?

Cirralto Limited is a transaction services business that specialises in supplying industries with a broad range of B2B payment services, including digital trading software and integrated solutions. Their goal is to convert EFT payments (electronic fund transfer) to card payments utilising the BPSP engagement (direct debit) coupled with a payments collaboration framework.

Market size
The digital payment solution market is valued at USD 37.9 Billion in 2018 and expected to reach USD 122.3 Billion By 2025 with the CAGR of 18.2% over the forecast period.The global enterprise data management market size is expected to grow from USD 77.9 billion in 2020 to USD 122.9 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 9.5% during the forecast period.There are already a number of competitors in the space, however Cirrato has an established user based and with its current software offering I believe it can obtain a piece of the marketshare in the digital payment solution and data management space.

Products
Cirralto currently offers three products that focus on streamlining business transactions and data management.

Spenda delivers a fully integrated digital payment and business software solution that enables businesses to transform with fast, error-free digital efficiency.

Spenda integrates with a number of leading essential business applications including; MYOB, Quikbooks, WooCommerce and GPSInsightFlash Convert, a comprehensive MYOB and QuickBooks/Reckon Accounts to Xero migration service that enables you to migrate data from your current system to the cloud quickly, easily and for a fixed price.

Synk’d enables businesses to connect applications together to remove repetitious data entry and automate information exchange.Marketing InitiativesAt this point I couldn't find any paid advertising in Facebook for either brands. Coming from a marketing background I believe it is imperative that a company invests in advertising utilising customer specific targeting. Please note, although they may not be running Facebook ads, they do have a marketing team (I confirmed this with their admin department) and may be implementing other customer specific targeting initiatives.

Already Making Bank
Let's not forget the rise and fall of Douugh, which in 2020 to early 2021 experienced +3983% growth before plummeting back down to earth... and they hadn't even released a product yet, rising purely on hype. The good news is CRO already has live products, and an established customer base; they are also making money. Meaning, they have the fundamentals behind them for long-term growth.

+42% Customer growth (November 2020).$225m* monthly Total Monthly Customer Addressable B2B Payments Market in June, up 35% from ~$150m in April 2020 due to COVID-19.396% increase in average revenue per user (ARPU) from April to August 2020 across 2.5k licensees.126% growth in cash quarterly cash receipts from customers (between March to September Qtr’s).

Proposed acquisition of App establishment SaaS, which enables small and large businesses to share data across B2B and B2C channels, complementing CRO’s existing tech portfolio.To deliver in excess of $1.5m R&D grants in FY21, and reduction in duplicated overheads.January 2021 - merger anticipated to be operational, new pro-forma financial data and balance sheet.

Australian B2B Payments Market grew 10.8% in August 2020 (from July 2020), making the addressable market in Australia worth more than $100b in merchant payments*.

Debt funding facilities repaid following completion of capital raising in August 2020.

Cash balance of $4.3m at 7 December 2020.Growing cash receipts: September 2020 quarter cash receipts from customers $154K, up from $118K in June quarter 2020 and up from $68k in March quarter 2020. [Note: Revenue declined from $670,732 in FY2019 to $341,332 in FY2020. The company’s payments platform was launched in April 2020.]

Board members
Adrian Floate, CEO of Cirralto, has extensive experience in the digital software start up space. He is an entrepreneur with a passion for solving software flaws and developing integrated business and payment solutions; spending the last 20+ years solving complex problems surrounding emerging technologies.

There are many reasons a stock suffers a significant pullback:

Pump and dump
This is where investors holding the stock will flood forums and chat groups with 'pump' posts to get other investors to jump on board at an all time high to help propel the stock price further.

Cash out cycles
There are cash out cycles each stock experiences in terms of forward price momentum, even if investors plan to hold the stock long-term, many will still cash out at certain points, taking their profit and leaving the capital in the stock. These cash out cycles generally occur once a stock hits a certain peak, and if it has rallied for a number of days in a row as experienced investors know it will suffer a pullback, or if it has only risen on hype alone, it may return to previous support levels which can be substantially lower than where it is at today.

Unsubstantiated Rise
This happens due to a combination of a few factors, for example sometimes a stock will rise significantly on news, even if the news wasn't substantial due to investors pumping the stock; then the stock suffers a significant pullback as it can't substantiate the new price.It's only natural CRO is suffering a pullback as it is affected by a combination of all three points I mentioned above.

Buying a stock at a high and due to hype can equate to high gains, but you may also be left holding the bag. Hence why it's important to always do thorough research and ask yourself if you genuinely believe in the company based on the research you have conducted.If you genuinely believe in the company you can confidently hold through market fluctuations, however if you only bought on hype, and at an all time high you will need to develop an exit strategy.