This business is doomed to fail with their current product...

This business is doomed to fail with their current product offering. All credit card companies are allowing their customers to split up their payments with their own credit card to compete with BNPL anyways. Also, studies show that consumers choose BNPL because they either don't have enough money on their credit card, or they simply don't have a credit card. Great idea, too late to the party. I believe they are over unless they change products and strategies completely. Just my opinion. Sold all mine around 40Cents and glad I did.