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Dave1479

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18/04/16

20:37

Post #: 17536225
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Originally posted by abdm ↑

Hi Jase and @amg63

Fyi P&G's SK-II also teamed up with one of the world's most awarded agencies, Forsman & Bodenfors to create the ad. In 2013 Volvo trucks wanted to promote the stability and precision capabilities of its new 'Dynamic Steering Technology' with a viral ad campaign so with the help of the same agency they created the following ad using 4 professionals driving two Volvo trucks side by side in reverse with trailers attached, while Jean-Claude Van Damme standing one foot on the wing mirror of each truck proceeds to perform the "Epic Split"

No trick photography was used and they nailed it on the first take...

One interesting thing is that the campaign, despite all its local insights, came from an agency without a permanent presence in China. P&G tapped the Swedish creative agency that created the much-awarded "Epic Split" campaign for Volvo Trucks, looking for an idea that would stand out in the crowded skincare category in China. The team spent weeks in China interviewing women on many topics, quickly realizing how many emotions surround being single in China.

"When we talked to all these women, they explained that they had happy lives -- they talked about their independence and how happy they were about their situation," said Susanna Fagring, client director for the agency. "They are not 'leftovers,' they are strong women we should celebrate, we felt that was very inspiring."

The researchers found that Chinese women and Western women were more similar than not, although one difference that comes through in the film is in how adult children in China feel about their parents.

"That was the really strong insight. Chinese women are dreaming of so many things, they are independent and strong, but they're also very careful about how they speak to their parents because they respect them and love them so much," Ms. Fagring said. "We believe we created a platform for them to talk about the subject, to open up the discussion."

China's Single Women Confront Stereotypes in Moving Spot From P&G

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Where has all the sellers gone, page-83

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