What's going on?.... A few guys are making a shit load of money...

What's going on?.... A few guys are making a shit load of money for some time now, they can continue to make a shit load of money for at least another 12ish months, they do this by selling a story. The story is reprinted to be sold again, every so often, decided by the few guys making the money. The story often changes and sometimes parts of the story are just forgotten about completely as if they were never a part of the story to begin with. If one chooses to read the story for long enough, one (should) become aware of this, strangely... the story has great power though. None of the few guys are us.