@ furniture
I wasn't saying it was the only way, I just think it would be the most effective to actually get repeat sales.
Once you get it in peoples hands and using it they will see the benifits for themselves and then tell 10, 20 , 30 other ppl. The direct approach is often the best for product that actually works.
Thats not to say a $100mil TV/internet/radio/paper blitz wouldn't work either but where is that money going to come from?????
Marketing on a budget is the PNO reality IMHO
free samples have already been paid for so right now its the most effective and cheapest way to get public awareness up.
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