As said in another post you 'nailed it'. I would add, IMO its...

As said in another post you 'nailed it'. I would add, IMO its also a case of not asking the market what it wants before spending much time and money creating something - only to find the market never wanted it in the first place. I fear current management aren't addressing this issue. My concern is they are going to market with the same mentality - 'this is what we have, its good for you so buy it...'. Unless they change their approach to asking the market what it needs (at what price) then meeting (or exceeding) the need for the right price, then I fear this company is doomed to go down the same old path (never-ending non-binding, non-financial partnerships instead of sales). It is incredibly hard to create strategy without a CEO - but without strategy how do you choose the right CEO...hmm one for Yoda...

Changing the name is a great idea - how about 'Advanced Lithium Ltd' - putting lithium in the name should put about 1 cent on the share price at least...