The cash from customers that have signed up goes directly to FCC. That's why you won't see that in the quarterly. But yes, they certainly have ramped up way too fast using the financing. They must have run the numbers though (along with FCC) to see if they stack up. 40% conversion rate apparently. Let's see. But the can't continue with that scheme in it's current format.
My opinion is that they do film extra businesses using the working capital received and by filming in clusters. These customers will then back fill the "holes" created by other customers not accepting the "offer" (60%?). So while not a Ponzi scheme, it's still very very risky.
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