(Timed out- from above link) "Optus suffered a major cybersecurity breach and consequently went from an average monthly score of thirty-four (34) (March - September inclusive) to a score of six (6). Six is the lowest score given to any brand in the country in October. In fact, six is the 4th lowest monthly score given to any of the 200+ brands measured in Australia since March 2022"
S. Gibbard is a business & marketing expert. In his LinkedIn profile, he states
"88% of consumers believe that businesses need to take more responsibility for the impact they have on society and the environment. For several years now they have been accelerating their own impact on brands' success by acting with their wallets: 20% (my emphasis) of consumers have switched brands in the last 12 months because of brands' social and environmental actions".
Could Optus lose 20% of its customers. I have noticed in the last week that Optus is running adverts on TV stations, apologising for the hack & leaking of personal details.
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