I don't know what the deal is with Big W but it seems to be a dumping ground for baby formula (right across the board, not just A2).
Take a look here and you'll see quite a lot of old stock on clearance. The discounting is also matched by Amazon, which seems to automatically match lowest pricing at physical retailers.
https://www.bigw.com.au/baby/baby-food-formula/c/6113107/
The A2 stock you showed is also old, but they are apparently not applying any discounting like the other brands (perhaps on instruction from the company).
Where's A2M ?, page-8
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