I don't know what the deal is with Big W but it seems to be a dumping ground for baby formula (right across the board, not just A2).
Take a look here and you'll see quite a lot of old stock on clearance. The discounting is also matched by Amazon, which seems to automatically match lowest pricing at physical retailers.
https://www.bigw.com.au/baby/baby-food-formula/c/6113107/
The A2 stock you showed is also old, but they are apparently not applying any discounting like the other brands (perhaps on instruction from the company).
I don't know what the deal is with Big W but it seems to be a...
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Last
$7.29 |
Change
-0.070(0.95%) |
Mkt cap ! $5.278B | |||
| Open | High | Low | Value | Volume |
| $7.36 | $7.36 | $7.21 | $19.48M | 2.673M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 3 | 16539 | $7.27 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $7.30 | 413 | 2 |
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| Last trade - 16.13pm 11/07/2025 (20 minute delay) ? |
| A2M (ASX) Chart |