I remember one poor guy who held significant amounts of BIG shares, confessed he was sitting on a $1m capital gain at once stage, but continue to be denial when AFR revealed the fiasco and steadfastly held on to the end, sadly not only his gain vanished but so too his capital. And it was all because of tax! While BUD is not BIG, but you get the message - being in denial does not pay.
Its true people can make big profits betting on a dud share (with hindsight of course) BUT only if they knew to sell . Procrastination cost people dearly for not wanting to face and accept the reality of the situation amidst the great opportunity we currently experience with the better quality small/micro stocks elsewhere making significant gains (your opportunity cost).
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Where's Wally?, page-44
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