re: whoosh? the destra agreement Here's the text of the Announcement for those who may not have access:
People Telecom and Destra Commercial Agreement Delivers New Content Option to Customers
SYDNEY – September 29, 2004 - People Telecom (ASX:PEO) and Destra Limited (ASX:DES) have, today, signed an agreement to enable People Telecom’s residentially focused Swift broadband service division to deliver a new content option to its customers.
The new service, branded Swiftmusic, allows customers to acquire and download music 24 hours a day via an interconnect agreement with Destra. The music download can be made from any Destra music site (www.destramusic.com) which includes well known brands such as JBHIFI.com.au, Sanity.com.au, Chaosmusic.com and MP3.com.au.
“This is a first in our industry. There’s no doubt that it’s content that excites users,” said Ryan O’Hare, People Telecom’s CEO. ‘We are introducing our thousands of customers to Swiftmusic by initially offering them Swiftmusic vouchers. These will entice customers to evaluate the new offering which we are confident will win them over.”
Destra’s CEO, Domenic Carosa, said, “The incentive strategy is a unique approach to introduce People Telecom’s Swift broadband customers to the ease, speed and cost effectiveness of downloading music from the net.”
Destra has set up a link between its own network and People Telecom that ensures music download traffic is not counted for monthly billing purposes. This guarantees that the downloads do not count as part of a customer’s monthly download quota.
This announcement strengthens People Telecom’s position in the content arena having announced earlier this year its gaming services and, more recently, launching its voice over internet service.
Destra’s destramusic.com division is Australia's largest Digital Rights Management (DRM) provider. Its technology is delivered through established music retail partners. Destra continues to increase both the number of content providers via independent labels, and retail partners.
About People Telecom:
People Telecom (ASX:PEO) provides an extensive range of telecommunication products and services including voice (mobile and fixed), data (broadband and virtual private network) and voice over internet products. The organisation provides its customers with a ‘one bill’ solution in delivering its full suite of products and services. People Telecom delivers these services to the consumer market via its branded products as Swiftdsl, Swiftmobile and Swiftvoice.
For more information visit www.peopletelecom.com.au.
About Destra Corporation:
Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destra’s strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property.
SME and corporate enterprise offerings are delivered through the following divisions - OzHosting.com, OzHostingAdvanced, TPP Internet, creditcheck.com.au
For more information visit www.destra.com.
For further information:
Ryan M. O’Hare
Chief Executive Office
People Telecom Limited
02 9458 5821
0415 888 500
[email protected]
Domenic Carosa
Chief Executive Officer
Destra Corporation Limited
03 8415 9111
0411 196 979
[email protected]
PEO
people telecom limited
