Who's Ready For The Plunge?, page-38

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Ches

400 Posts.

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03/02/22

18:46

Post #: 59339093
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Originally posted by Esmer ↑

It is not the number of customers that matters. Revenue is what matters. If SWF is awarding performance rights to its senior staff based on the number of customers rather than on revenue then this tells you all you need to know about SWF's future. This is an error that could easily be fixed.

For example, one customer paying $10000 in fees is worth 100 customers each paying $100, with only 1% of the overheads incurred for maintaining customer accounts and providing help services.

Selfwealth's trading platform is so basic that it is primitive compared with some of the sophisticated platforms that are readily available. A broker like Commsec is not going to care about losing thousands of customers to SWF if those leaving do only a few trades per year. Also, a broker like Commsec does not have to worry that it might lose any of its customers who do 100 trades per month because these traders cannot migrate to SWF because SWF simply does not offer the whistles and bells that they need.

For a trader who is accustomed to using an advanced trading platform, Selfwealth's trading platform is like driving a car at night without lights. It can be done, but progress is slow and it is extremely risky because you cannot see what you are doing.

I assess Selfwealth's failure to offer traders the option of using a sophisticated trading platform as being a major strategic error, possibly a catastrophic error. This is an error that could easily be fixed. The strategy of hiring more development staff won't solve the problem, and it will push up SWF's costs while SWF flounders around out of its depth.

Now, apart from the performance rights and the lack of a trading platform that would attract frequent traders, what else does anybody need to know about predicting SWF's future?

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Esmer anyone with half a brain keeps their CommSec (or whatever platform) open and uses this to do their research/charting etc, then does their buys on a platform like selfwealth.

You only need selfwealth/stake whatever because the fees are cheap.

It's a huge saving of fees if your trading big bucks. Get with the program bro!

Last edited by Ches: 03/02/22

SWF Price at posting: 20.5¢ Sentiment: Buy Disclosure: Held
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(20min delay)
Last 13.0¢		Change 0.000(0.00%)		Mkt cap ! $30.18M

Open	High	Low	Value	Volume
13.0¢	13.0¢	13.0¢	$18.36K	141.2K

Buyers (Bids)

No.	Vol.	Price($)
1	104726	13.0¢

Sellers (Offers)

Price($)	Vol.	No.
13.5¢	218248	10

View Market Depth

No.	Vol.	Price($)
1	104726	0.130
2	64194	0.120
2	74396	0.115
2	200250	0.110
6	298149	0.105

Price($)	Vol.	No.
0.135	218248	10
0.140	161501	3
0.145	179913	5
0.150	402275	4
0.155	74000	1

Last trade - 14.13pm 29/07/2024 (20 minute delay)

SWF (ASX) Chart

Who's Ready For The Plunge?, page-38

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Who's Ready For The Plunge?, page-38

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