From some of the comments that posters have made, I suspect that...

From some of the comments that posters have made, I suspect that some might not be familiar with full-featured highly-customisable streamlined trading platforms that display full depth and every trade as it happens in real time, for as many stocks simultaneously as desired , in graphic format if desired, plus a comprehensive range of market information if required, plus announcements as they happen, full pre-open and closing auctions, seeing every change as it happens, etc, etc, etc. Such platforms are light years ahead of SWF's platform and have so many features that it is not possible to list them all here.

SWF is OK for trades if there is heaps of time available, but for frequent traders often there isn't. To take an example, if the trader is dealing with several stocks simultaneously in the opening auction then trying to use SWF's platform would lead to a guaranteed disaster. In such situations, it is financially prudent to just forget about SWF altogether.

Some brokers offer a non-trading free trial of their trading platforms to allow prospective customers to see what they will get. This might be a useful avenue to investigate for those who wish to see what is available. I am not going to make any specific recommendations, so please DYOR.

Some of the best trading platforms are supplied by third party specialists, which is something that I would recommend that SWF should look into.