Why all the noise?, page-7

Personalisation is part of P&G’s future and we are central to that. Integrated products that can be accurately reported (and their associated royalties) to OBJ is a much better scenario that awaits.

Hyperthetically speaking, if P&G can move 1.5m of these devices, but at a much improved royalty rate and purchase price, it’s feasible OBJ could bank $3-4 per unit. $6m per annum is extremely realistic by end of 2019 and beyond.

Add to this a newly established ability to commercialise our own products and all of a sudden the Future would appear bright and much clearer than ever before.

SP appreciation will come with action and results. The biggest challenge is timelines as many will look to come back in in around six months time. For those who have time and patience, now would seem an extremely good time to be accumulating.

I believe the top shareholders haven’t budged and are bouyed by the recent changes.