Because it is the only real chance for a larger interest wanting in to the register to be able to take a chunk without driving the SP significantly higher ... highly illiquid trade means it is very hard for anyone to build a stake and their actions would almost certainly trigger a major run on the SP.
Whoever the placement goes to should also drive speculation as to who may be interest in moving to acquire the company in the longer term.
why announce the stock placement...., page-3
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