Why are directors of SWF so keen to sell?, page-4

I'm not sure it is all up from here.
I personally do most of my trading with SelfWealth because at the time i opened the account, they were the cheapest CHESS broker.
If i were to look at opening a new account, i see a bunch more brokers have popped up in recent years, and some of them are even better value and have a lot more features.
Although i can't be bothered switching, I do not think i would choose SelfWealth as my broker today.