I went to a Giant Chemist retailer on the Gold Coast yesterday and noticed that most of the BAL products were sold out. I didn't see a place for a2m on the shelves which was interesting. The BAL formula was the only one with a 2-tin limit. That is good marketing itself!
A2 can also be scrutinised in the future for not being much different than regular milk, I think Organic is a bit more of a credible and stable selling point.
I don't think SAMR delay is a problem. If anything, the high-end buyers would be attracted to the exclusivity of a product only sold in Australia.... But I think it will definitely get approval soon.
I really wish I had more cash on hand for these opportunities!