Yes. The direct to retail always seemed crazy to me - I didn't participate in the IPO for this reason. I think the logistics/price/value were clearly out of whack. With high prices, customers understandably have very high expectations.
That said, the business is very different now. Much more work and investment made on brand, logistics,scaling and most importantly product. So with the infrastructure in place, hopefully now they can do a better job second time round.
Ultimately I think direct to retail will always be a smaller part of the offering, but a valuable brand and exercise nonetheless.
CLB Price at posting:
17.5¢ Sentiment: None Disclosure: Held
(20min delay)