Yeah totally MickThey have one bnpl product that's itReminds me...

Yeah totally Mick

They have one bnpl product that's it
Reminds me of blockbuster video and then Netflix (zip came along)
It's clear as day to continue to attract that next wave when new tech comes out, and the app bnpl model is new, once the early adopters are exhausted we move to next phase of a new tech which is rolling it out to the mass early adopters.
These type of customers have a very different profile to the early adopters. They are more risk averse and before they sign up they want completeness of product.
It's why we see quadpay all but matching downloads in the us to Afterpay these last 4 months as quadpay allows a customer to buy anything anywhere.It's a more complete bnpl offering in that it offers the customer infinite choice

Effectively Afterpay is the version 1.0 and zip and quad is version 2.0 as a result of constant innovation and rolling out new products.
How many years has it been now since Afterpay have brought out something new. If you're doing the same thing year in year out you're being left behind