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07/10/20
21:22
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Originally posted by StefanF:
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The difference is that more consumers are choosing Afterpay and that forces the hand of the merchants who would need to offer Afterpay or lose out on competition that are offering the service. At the moment the BNPL sector is a land grab and the more consumers/merchants a BNPL can get on board the more valuable that business in the future. One really important thing to note is that one of the main reasons why BNPL is so popular is because it makes younger generations feel like the service rewards them unlike credit cards which are designed to trap them. I could imagine a monthly fee is something of a deterrent, especially if one has a choice between a service that charges a monthly fee and a service that doesn't. What Afterpay does in the future is unclear. There is no reason why they can't start charging a monthly fee but I'd imagine that would piss many users off. In the mean time it's about getting as many customers on board as possible because in the future that'll provide them with the most leverage/options as the BNPL market leader.
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Afterpay offers 6 weeks interest free zip offers 12 weeks interest free for anyone keen to maximise the idea of Bnpl and pay their purchase over a period zip gives them twice as long to pay off with no interest charges and no monthly fees