Hello Michelin Man you have asked a question that isolates the...

Hello Michelin Man you have asked a question that isolates the Fundamental position of ESI as it stands now within the big word of international business.
Undeterred by the lack of solid, money bearing agreements, some punters will insist that ESI is a sure thing and they will back their own ideas, even if the company's accomplishments are not in line with them yet. That's speculating in its purest form.
And then you have the serious Investment orientated or business minded investors who know that the asset of money bearing agreements is the key to sustenance.
Lets be clear that ESI are not at the latter point as yet.

The 'well paid scribes in the financial press', as you call them, are not paid to report on potential especially when it can be seen as support, which would be biased media ramping. They are paid to report on business milestones and occurrences within industries.
Those reports might include agreements, contracts, deals, breakthroughs and impressive or depressive incidents within the business world, such as the ALDP outcome you mentioned. It is likely thus far that ESI would appear in the business pages for its failures to this point, than for its accomplishments for the above reasons.
In the face of its negative results, if the business pages were to report on ESI as a potentially good company to invest in it absolutely would be seen as biased reporting (the type you would find in a company announcement or newsletter) and so it would not be considered reporting at all. It would be perceived to be a paid article due to the real fundamental timelines it has in its history and future.

All ESI can do is succeed before it gets the type of publicity that you are curious for. The likelihood for ESI to succeed remains a gamble at this stage and that is its Fundamental position, despite the Technical stuff on charts or projections for it to become commercialised in India (which it is still yet to prove worthy, fro example).
You may be putting the company on too high a pedestal if you think it is worthy of the 'scribes' to praise. The company should go well if it can get over its humps but as for now it is yet to have done so. As you say it has potential, but don't be under the impression that anything here is a sure thing and that is why it is at the price it is right now.
While there is a lot of dot to dot joining and enthusiasm going on on a forum it does not amount to anything without company milestones. Remember that MOUs can be broken and so far the company's MOU's do not help anyone to project a company value or earnings. That in itself is a negative, not a positive. So you can see that MOUs mean little when it is money that talks to business people. It is only speculators that have made a little profit so far on ESIs stock price, but the business model is what attracts big Investors and they are a different breed.
When those big Investors are rampant the business pages will begin to report on ESI but for now, it is just another wannabe with big plans and few concrete projections other than the capability of the technology that it owns. Remember that essentially you and I and all the others have invested in the company, not the technology as such even though we rely on the technology to make the company money, which could become sustainable enough to report on in the business pages.
Maybe you should fire off an email to a coal newsletter as it would more likely report on a technology than a newspaper, which reports on company achievements.
I hope I've communicated the pieces of the pie that i see before me adequately.
We all need to wipe the salt from our eyes when we become excited about potential. We all have to knock it down a few notches in order to keep it real by looking at the Fundamentals of where we truly are at, right now, and what we offer right now, not in the future. Now amounts to our value, not ifs buts or maybes to do with the future. If the future did matter, then the stocks future would already be factored into the price and would reflect in its price today.
GL