Didak, do you know what company owns the Myrtle Creek brand - is...

Didak, do you know what company owns the Myrtle Creek brand - is it Sunny Queen?

Like other posters here, I've noticed a big reduction in shelf space for FRM eggs in Coles in the inner west of Melbourne. FRM used to have the cheapest caged eggs on the shelves, but in the last month FRM have lost most of this space and has been replaced by Myrtle Creek in a big way. No low cost FRM caged eggs remain, however the FRM branded free range eggs are still there (as well, of course, as the Coles branded eggs).

Although it should be kept in mind that the caged eggs are lower margin than the free range.

Just based on what I'm seeing in my local Coles, if FRM maintain their revenue / profits over this 6 months it will be a very good result.