Why IMU is a multi multi bagger, page-21955

I know your ‘imaginings’ were tongue in cheek.
Whilst it is true we have manufacturing capability, what we don’t have is a distribution platform.
As someone w a lifetime in the grog industry, distribution is everything.
No point having the best product if you can’t get it to people in a timely cost effective manner.

Building that distribution network takes time and is expensive.
It is a big reason why I think we will stick to our knitting , research and now manufacture.
The big guys already have distribution sorted.

This, for me, is a major reason why we will license our products rather than go it alone from manufacture thru distribution. It will be the most efficient way to get more of our product to more people in a timely manner. Ultimately, that will be more profitable too. Bring on the JVs/licensing I say.