They have been rubbish on marketing across the board. They now have a chief marketing officer, so I think this implies that the new CEO has seen the lack of marketing and wants to change it. I reckon we will start seeing some changes in the next couple of months. He has a big job ahead of him, because its almost like starting again since there is no momentum with it. Personally, I think the board has let shareholders down by not being on top of this.
You cant have retail without marketing.
As for shareholder activism. Im keen.
They have been rubbish on marketing across the board. They now...
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