Why is Dusk not posting on Instagram more frequently and running paid Instagram Ads?

Glasshouse fragrances has posted 5 times on Instagram social media marketing this week - and they run paid Instagram ads to their content -

Dusks last post on Instagram was the 31st of May.

Dusk is not posting optimally with social media marketing frequency - and could drive demand of foot traffic into Dusk stores by posting just as frequently as Glasshouse Fragrances do;

By running targeted paid Instagram/Facebook ads to 20-50 year old women with CTA’s to customers to enter Dusk stores locally by each Dusk store’s geographical area per Ad I.e run 150 ads - 1 ad for each local physical store location.

Dusk relies too heavily on shopping center foot traffic- when the economy is tough as it is at present, and foot traffic/ spending habits decreases demand drops and we lose sales. We need to drive demand.