If you read IoT publications daily as I do you will realise...

If you read IoT publications daily as I do you will realise there is one of these IoT events every second day somewhere in the world.
Xped management are schrewd operators and only attending those that will attract our target audience.
The target audience is chip manufacturers and OEM'S not Joe Public. Our potential customers mainly manufacture in Asia and the USA so it stands to reason that is where the main thrust of our marketing effort will be. It will be those companiesthat will fabricate the chips, build the "things" and market them for us.
BTW I think you must mean NXP.
Yes there is competing ecosystems and most will find a place in the market. Our system is the only one with ADRC a point of difference which has not gone unnoticed by 2x chip manufacturers and a US Tech giant. A company doesn't get that level of interest if the product is rubbish.