Lumacom has reached an agreement to install a LumaPanel display system on one of outdoor advertising billboard company Claude Neon’s Perth-based sites.
The unique form of electronic billboard provides for a standard style printed billboard during the day, which transforms into a dynamic illuminated and changeable full colour advertising screen by night, the company said in a statement.
The first installation will represent the largest electronic outdoor advertising billboard of its kind in Australia at 120 square metres and valued in excess of $1 million, the company said.
Lumacom said that the key to the agreement lies in the company’s low-cost patented technology-based products, which are much cheaper than conventional electronic and LED systems.
20 August 2001
Luma Sign technology is innovative large format outdoor sign technology, delivered to you through the commercialisation of a scientific principle known as psychophysics. This is the process in which the human visual system perceives complete images whilst only receiving partial images through actual sight. This sign technology is revolutionising the outdoor neon signage and outdoor billboard advertising industries, providing many creative and operational benefits.
How does it work? Imagine a moving, full colour image on a video screen in front of you. You have clarity of vision, and the image is crisp due to the high density of pixels that make up the screen. However, with the science of psychophysics, we have discovered that up to 90% of the pixels can be removed without any affect on the quality of the image. In this process, as long as the image keeps moving, your brain is literally compensating for the gaps left by the loss of pixels, and assumes that it is still seeing a perfect image.
Now imagine that it's not a video screen that you are watching, but a large or even huge outdoor sign or video panel, you are viewing it at night, and your viewing distance is 150yds to a mile or more. And it's still carrying full color, moving images. Also imagine that the pixels are actualy little clusters of LED's, and that they are laid out in a scientifically developed matrix and driven by some very clever hardware and software. You've just imagined LumaSign technology. LUM
Joint Venture Alliance with Mega Group
LUMACOM LIMITED 2002-12-18 ASX-SIGNAL-G
HOMEX - Perth
+++++++++++++++++++++++++ WA based Lumacom Limited has signed a major joint venture alliance agreement with one of Europe's largest outdoor advertising and billboard companies, the Mega Group.
The agreement not only provides a unique opportunity for the WA basedcompany to enter at the upper level of the international media arena,it also consolidates Lumacom's reputation as a credible and progressive new player.
The Mega Group is offering its support in several significant ways.
Additionally the Mega Group has shown a keen interest in taking ashareholding in Lumacom. As such, Lumacom have arranged for aplacement of three million (3,000,000) shares at 7.5 cents each. Thiswill place the Mega Group in the top 20 shareholder list.
"The Mega group's shareholding is welcomed with excitement and is notonly a sign of unquestionable support and confirmation of the benefits of Lumacom's products, but provides a stamp of approval from industry specialists that endorses Lumacom's potential in the advertising Industry," said Managing Director Rodd Sala. "It bringsenormous credibility as well as industry insight". Discussions in Progress were advised at Lumacom's recent AGM.
The joint venture agreement covers representative sale of Lumacom products by the Mega Group and also importantly the cooperativeinstallation of Lumacom signs on high yielding, highly visible Mega Group sites.
Lumacom will share advertising revenue with the leading outdooradvertising group, providing an extremely lucrative revenue streamover terms of typically; 4 and 5 years duration. Lumacom's versatile product line ranges from the innovative LumaPanel system through to the highest resolution video action replay screens. These productstake advantage of "psycho-physics" based principals which presenthigh resolution and high quality images whilst reducing the amount of pixel's normally required.
The Mega Group operates out of London and all business evolving from the alliance will be conducted from the UK capital. The Groupconsists of a consortium of offices covering 13 countries across Europe. The collective will soon expand to welcome Russia and theMiddle East into the union.
The Mega Group is renowned for its success in large out door billboards and 'building wraps' which incorporate massive stretch vinyl billboards covering entire building facades.
The unification is significant for Lumacom considering the industry status of the Mega Group, which occupies a leading position in outdoor advertising, generating turnover in the range of 100 million dollars per annum.
The Chairman of Mega, Mr Andy Hopkinson today announced, "We are veryexcited by the agreement reached with Lumacom. Its superior productrange and unique advantages - particularly its LumaPanel system -provide an unmatched and hugely competitive market edge."
Lumacom signs will be installed on major and iconic sites where majoraudience numbers prevail and advertising dollars are maximized. Thejoint venture for cooperative installations provides a 50% share toLumacom in the net revenue achieved under advertising contracts for signs entered into. This will provide an on-going source of revenuefor Lumacom.
BARCELONA SCREEN
On the back of this highly strategic agreement the Mega Group has placed its first order for a Lumacom screen for installation inBarcelona, Spain.
The official order, valued at slightly less than $1million hasalready been received and the purchase deposit been paid.
Mega is providing cash payment as security in advance to expedite manufacture and installation of the screen. Commissioning is scheduled for mid-March 2003. Manufacture is being undertaken in co- operation with LED manufacturing giant Opto-Tech Corporation, under the strategic alliance agreement announced with them at Lumacom's most recent AGM.
Once an advertising contract is entered into for the Barcelona site,Lumacom will share 50% of the advertising income. Lumacom's share isanticipated to be in the order of $750,000 to $1 million per annum for 4 years with an option to renew.
"The cooperative agreement and the strength of it, substantiated by this first order, is a direct result of the Company's recent focus in the European market," said Rodd Sala. He stated that Lumacom had commenced its marketing efforts into Europe at the beginning of 2002 and quantified, "The first deal in Barcelona is not only lucrative, but will provide an excellent reference site - some 80 million people visit this Spanish tourism centre every year and you are not presented with a much better opportunity than this as your launch reference site for a market as big as Europe".
The Mega group is further negotiating other major and strategic sights on a similar basis to the Barcelona installation throughout Europe, as well as direct sale opportunities. These will be announced as they occur.
FOR MORE INFORMATION AND PHOTOGRAPHIC MATERIAL - Contact: Rodd Sala (MANAGING DIRECTOR, Lumacom) Ph: 9228 8577 Fax: 9228 8677
LUM Price at posting:
0.0¢ Sentiment: None Disclosure: Not Held
