why no advertisements , page-14

I am just assuming that Crossmark is telling them how to handle the launch as they have all the experience?? I thought something like:
1 - Make sure you manufacture enough product
2 - get product into ALL stores Australia wide
3 - then market heavily

No point marketing a product that is not in stores as people get excited about it and if not in stores then they forget about it! Basically have to strike when the iron is hot.

On another point just received my option excercise form tiday, now just need it to go up lol!