Why is the share price so low? Social change arguably. Ask...

Why is the share price so low? Social change arguably. Ask anyone you know well as to what sort of funeral they'd choose for themselves and there's a fair chance that words like 'simple' and 'inexpensive' will be in the answer. The IVC aim, inherited from its one-time US owners, was to get people into the arranger's office then upsell. For the most part it didn't work. In any other sphere of business a large player like IVC would be putting the small guys out of business and its presence would act as a significant barrier to entry. Instead its pricing (due in part to the head office overhead that really contributes nothing to the product offering) has given new and smaller players their opportunity, in many cases supplemented by their transparent pricing, something which IVC is now having to match.