why still in doldrums?, page-45

...the shelf is also a place where people can educate and inform themselves, not only purchase. The shelf also holds forward stock weight that is in all probability not consignment so it's booked as a sale. Forward stock weight should be commensurate with promoting unit sales availability and being operationally efficient for the retailer. All other points aside, A2M is visibly the only IF Brand that is subject to this artificial barrier and our customer management teams are obviously party to it, otherwise the "cardboard cubes" on shelf would not exist.