SWM needs to invest in sports content. Its important. Just look at Channel 10, its not the old days, when eyeballs had to watch TV. There are no so many mediums by which consumers can watch content.
But for Australia, AFL is very important.
SWM did the right thing by paying up for rights, even if it is very expensive.
SWM needs to invest in sports content. Its important. Just look...
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