SWM's total tv ratings continue to materially improve from the prior FY23 Q3 and now make achieving the 40%+ Total TV revenue share target in FY24 very highly likely. Traditionally Q3 has been SWM's weakest quarter in total tv ratings as we go up against the Australian Open and MAFS (an estimated 36.3% total tv revenue share was what SWM achieved in Q3 last year).
This year however we are gaining substantial ratings share withweek 6 ofQ3 coming in at 39.5% national total tv audience share compared to 36% or so in most of Q3 FY2023. These three reports below give a quick and rough snapshot of the significant ratings improvements from last year that is largely caused by
Network Ten losing its audience share
Australian Idol growing in ratings compared to Australian Survivor
Ratings across the OZTAM 10 week summer period improving by one percentage point thereby giving SWM the best summer ratings share on record!
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