@Sparktastic Once again, your statement is blatantly untrue. You...

@Sparktastic Once again, your statement is blatantly untrue.

You @Sparktastic said ‘Broadcast media is dead!... The final nail in the coffin, was Covid imho’’

Now you @Sparktastic state ‘There was a brief sugar hit of optimism, post Covid, but that has well & truly evaporated now.’’

You are now at the hilarious stage in which you are making arguments against your own arguments.

You don’t address the whole ‘digital transformation’ topic because as far as you are concerned what has $134m in EBIT for just 7plus got to do with analysing the business of SWM…

You want to keep pretending that SWM hasn’t built a digital business that makes over $134m in EBIT each year as shown by your deliberate and continuing avoidance of this topic.

Anyone that hasn't been home schooled by a pigeon would realise that one of the biggest reasons why funds such as Collins Street Asset Management, Pinnacle Asset Management and Spheria Asset Management have recently bought into SWM is because SWM trades at an extremely cheap price of less than 1.3x mid cycle earnings ($155m) and contrary to your misleading statements already has a digital business (7plus) which brings in more than $134m in EBIT.