Why the BIG gains?, page-7

Exactly. If you crunch the hypothetical numbers, NUH is a pretty compelling story.

Current projections put iPhone sales for 2020 at approximately 427 million _{(Source: Nick Hunn WiFore Consulting, London. November 2016)}

At $299 USD a pop, and assuming Nuheara only captures 1% of the total iPhone market, you get a revenue of 1.28 billion.

This is iPhone only - not taking into account the Samsung and Google phones that will ship in the future with no headphone jack.

This is also not taking into account the hearing augmentation applications that IQbuds uniquely offer to those with hearing loss. In a recent report the World Health Organisation (WHO) estimated that around 1.1 billion young people under the age of 30 are at serious risk of hearing loss because of their levels of sound exposure. Although not as medically debilitating as diabetes, the prospect of billions of people having hearing difficulties when they still have thirty years of working life will have profound effects both in the workplace and society in general.

Hearables companies that design their products with this capability will be in a strong position to disrupt the market. The trick is probably to make this an extension of everyday ambient sound curation. That allows users to buy the hearable as a consumer product and then check their hearing “because they can”. If that works well, it provides a seamless journey into using it as an Assisted Listening Device, potentially ten years before they might consider having a hearing test for a hearing aid. Once won, the customer will probably never be lost. Moreover, they are likely to update their device at a normal consumer replacement cycle, which is two or three time more frequently than that of a current hearing aid. If that happens, the potential for growth from 2020 onwards is enormous. _{(Source: Nick Hunn WiFore Consulting, London. November 2016)}

So what does this mean in a nutshell?

By investing in Nuheara, you get a disruptive product (IQbuds) with a first mover advantage, that not only can steal market share from the smartphone market - but also encroaches on major hearing aid players like Cochlear (Market Cap 7 billion)