How I read this ,,,... :) bu adding NOUNS in this - NON-...

How I read this ,,,... bu adding NOUNS in this

- NON- Excellent, UN qualified management team
- UN Proven record of delivering value to shareholders
- NON Huge upside potential
- NON Frontier sector investments
- UN Tactical and effective use of capital raisings
- UN Diligent communication with shareholders
-NON Frugal spending
- World NON class mining assets

with proper nouns additions every words makes sense....