Why the Right Is Dominating YouTube, page-23

Dead right about the sophistication of the new right wing ecosystem. We're talking about people who know about SEO, can game Google searches, target the right Facebook demographics and fund their own activity off the clickbait they produce.

And there's some serious thought going on behind it too. While Ayn Rand would seem to be the major recent philosopher to inform some of Trump's backers like Robert Mercer, there are a range of competing conservative traditions of thought, going back to the John Birch Society and the fight against civil rights for African Americans. Many of the biggest haters of modern liberal America, who seek to tear it apart and put the boot into non-white minorities, are cunning, obsessive and focused. Yet their opponents consistently underestimate them.