why would you pay 55 cents

Ok, let's have a look at it this way -

CEU wants to raise funds @ $0.55 cents per unit and the current SP is $0.46 - ummmmmmmm?????? ...... am I missing something??????????? Why would you even consider paying a premuim (9 cents per unit - $0.55 less $0.46 = $0.09)- to buy shares from CEU when you can buy them in the market without diluting your original holding? These guys must think we're a bunch of idiots. Yes - I do know dilution will happen anyway with me buying any of the new issue because someone else will pick them up. If I wanted to hold more of this DOG, I would buy them today at $0.46 not wait until I subscribe to more shares direct from them (CEU). Geeeeeeez, am i missing something here? If I am, "please explain".